Japanese Billboards in Tokyo Can Now Scan Faces, Catering Their Displays Accordingly
Every day, we seem to be getting closer and closer to reaching the sort of accomplishments that were once only possible in movies. Today, we take another step closer, specifically towards Minority Report.
For those who may not remember or have not seen the film, one scene in Minority Report finds Tom Cruise walking through a shopping center, past holographic advertisements. The holograms feature people that stand there and greet you by name and refer to a past purchase you made, just by scanning your eyeball.
Although we haven't reached those extremes just yet, we have come pretty close. Tokyo now features a number of digital billboards that use cameras to recognize the faces of people walking by. While it can't identify them, it can tell their gender and accurately estimate their age, and change their display to fit the passerby.
People concerned about privacy need not be afraid, however, since the system will only save age and gender information, in an effort to gather data and analyze the demographic data for specific times during the day.
Source: Engadget, Physorg
