Vitaminwater Powers Up Bus Shelters in Select US Cities
In an effort to create a buzz (no pun intended) about their new energizing offering, Vitaminwater has added a little something extra at bus shelters featuring ads of their aptly named "Energy" flavor. Boston, New York City, Los Angeles, and Chicago bus shelters that display an add for "Energy" will have built-in USB ports that will let you charge your phone, mp3 player, gaming device, or whatever other mobile device you want, using a 5-volt battery. It's part of their new campaign, titled "You're Up," which emphasizes the quick boost of energy they say Vitaminwater gives you. It's a fun and interesting idea from ad agency Crispin Porter + Bogusky, but if you don't live in any of the aforementioned cities, or don't take the bus, might we suggest a solar charger instead?
Source: Mashable
